🚀 47% Growth in Q4 - Jewelry Brand Case Study
- By Optimizeer
Client Background
Our client is a U.S.-based jewelry brand specializing in premium gifts for women. Before partnering with us, their Q4 sales were steady but lacked aggressive growth. They wanted to scale while maintaining healthy advertising costs, especially during the competitive holiday season.
The Challenge
High Competition
Navigating a saturated jewelry market required a distinct strategy to stand out.
Rising Ad Costs
Increased PPC costs threatened profitability and required efficient ad spend management.
Inventory Restrictions
Limited inventory demanded optimized sales strategies to maximize revenue per product.
The brand needed a strategy to boost sales while keeping ACOS under control and ensuring enough stock to capture seasonal demand.
Our Strategy & Execution
We implemented a multi-layered Amazon growth plan:
Data-Driven PPC Optimization
✅ Restructured Sponsored Products & Sponsored Brands campaigns.
✅ Introduced day-parting and n-gram analysis to cut wasted ad spend.
✅ Balanced ACOS vs TACOS with our ACOS Power Ratio framework.
Listing SEO & A+ Content
✅ Revamped product titles with high-volume keywords.
✅ Rewrote bullet points and A+ Content to highlight benefits, not just features.
✅ Designed comparison charts (Moissanite vs Diamond, Black Pearl vs Competitors) to improve conversions.
Inventory & Seasonal Planning
✅ Forecasted demand using last year’s data + 50% growth projection.
✅ Negotiated with suppliers for early production & alternative packaging (non-battery boxes for storage).
✅ Ensured steady stock replenishment before and during peak season.
Results (Q4 2024 vs Q4 2023)
Metric | Value (Q4 2023) | Value (Q4 2024) | Change |
|---|---|---|---|
Total Order Items: | 5,084 | 8,069 | ↑ 58% |
Units Ordered: | 5,239 | 8,312 | ↑ 58% |
Ordered Product Sales: | $574,673 | $842,954.20 | ↑ 46.68% |
Average Sales per Order Item: | $113.04 | $104.47 | -7.58% |
Metric | Value (Q4 2023) | Value (Q4 2024) | Change |
|---|---|---|---|
Total Order Items: | 5,084 | 8,069 | ↑ 58% |
Units Ordered: | 5,239 | 8,312 | ↑ 58% |
Ordered Product Sales: | $574,673 | $842,954.20 | ↑ 46.68% |
Average Sales per Order Item: | $113.04 | $104.47 | -7.58% |
Client Testimonial
💡 If you want to scale your Amazon brand like this jewelry client, our team is here to help. Let’s discuss how we can make your next Q4 your biggest success yet.
